Apple

“Air, now on iPhone”
PRODUCT FILM



We wanted to make something raw and soulful to announce iPhone Air to the world.






Our directors called it “a meditation on design.”

To achieve their vision, we used a mesmerising blend of practical and CG effects.




We included an homage to the Air that started it all.




Seeing it in the Apple Event was cool, I guess!?






Director: Jungle
Art Director: Alex Chapman
Writer: Sai He
CD: Caio Giannella, Rob Messeter
GCD: Alan Buchanan, Brooks Jackson
Producer: Christina Wells
Editor: Rami D’Aguiar, Angela Hsu
Music: Clark — “Lambent Rag”
Music Supervisor: Charlotte von Kotze
Sound: Ben Tomastik, Teneal Boone
DoP: Andrew Palermo
VFX: Company3