When not hugging conifers, I’m a writer who also loves leading teams and projects. Things I’ve helped create have made Reddit’s front page, been named a Vimeo Staff Pick, won a Webby, and appeared in places like the New York Times, CNN, and Complex.

Most recently, I was at W+K Portland crafting funky, freaky flim-flam for Old Spice. Before that, I led social creative for Gut Miami, where we cooked up viral tweets and earned media stunts. And before that, I worked with the New Zealand government to use creativity for good.

Open to freelance (everywhere) and full-time (Bay Area). Holler if you need a subversive thinker, or just want to romanticize old-growth together.

Work

2024—
Independent Creative Director & Writer

2021—23
Writer • Wieden+Kennedy
Old Spice, Trolli, Visa, MLB

2020—21
Social Creative Lead & Sr. Creative • Gut
Popeyes, Tim Hortons, Kraft Heinz, AB InBev, Headspace

2018—19
Creative • Clemenger BBDO
NZ Transport Agency, Dept. of Conservation

2016
Jr. Copywriter • Mullen Lowe
JetBlue, Netflix, Royal Caribbean, US Cellular, USAA

School

Bentley University
MBA, Leadership, 2018
BS, Marketing, 2016

Recognition

• Adweek Creative 100
  
• 50 People & Companies Inspiring the Working Not Working Community
• Clios jury
• Young Shits judge

Talks & Words

• One Club Creative Week
• Working Not Working interview
• Politically Asian podcast
• Sweathead podcast
• 3% Conference essay

Awards

• AICP
• ANDYs
• Cannes Lions
• Clios
• Effies
• Lürzer’s Archive
  
• One Show
• Twitter 🇨🇦 — Best Brand Voice
• WARC
• Webbys