Apple

“Air, now on iPhone”
LAUNCH FILM

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We wanted to make something raw and soulful to announce iPhone Air to the world.






Our directors called it “a meditation on design.”

To achieve their vision, we used a mesmerising blend of practical and CG effects.




We included an homage to the Air that started it all.




Seeing it in the Apple Event was cool, I guess!?





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Director: Jungle
Art Director: Alex Chapman
Writer: Sai He
CD: Caio Giannella, Rob Messeter
GCD: Alan Buchanan, Brooks Jackson
Producer: Christina Wells
Editor: Rami D’Aguiar, Angela Hsu
Music: Clark — “Lambent Rag”
Music Supervisor: Charlotte von Kotze
Sound: Ben Tomastik, Teneal Boone
DoP: Andrew Palermo
VFX: Company3