Apple
“Introducing iPhone Duo”TIKTOK & PRODUCT FILM
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Helped launch Apple’s first foldable with a 7-second thing *and* a 187-second thing. I contain multitudes!!
TikTok directed by Pablo Rochat, with production led by Adam Wolinsky & Avery Oldfield. They smashed it.
Meanwhile, Alex and I had our hands full with the launch film, viewed over 35 million times.
Simple, smart VO paired with product on white. Classic Apple.
Meanwhile, Alex and I had our hands full with the launch film, viewed over 35 million times.
Simple, smart VO paired with product on white. Classic Apple.
Best of all, it became a meme. I won’t embed a certain video here, but you oughta see for yourself (SFW).
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Director: The Sacred EggArt Director: Alex Chapman
Writer: Sai He, Adam Wolinsky
CD: Martha Riley, Hamish Pinnell
GCD: Alan Buchanan, Brooks Jackson
Producer: Juale Chavez
Editor: Sam Bould, Abby Doherty
Music: “RODEO” — ill peach, “Threads” — ear, “Taxi” — Michigander
Music Supervisor: Abbey Hendrix
Sound: Noah Woodburn, Natalie Huizenga
DoP: Xiaolong Liu
VFX: ETC