NZ Transport Agency
“Liberated Drivers”TV
✦
In this govt. PSA, we reframed distracted driving by giving Aotearoa a compelling reason to drive phone-free.
It all arose from one line written around the fifth rebrief:
Let driving distract you.
✦
Director: Jakob Marky
Art Director: Frances Cook
Writer: Sai He, Kiah Nicholas
ECD: Brigid Alkema
Agency: Clemenger BBDO