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Old Spice

“Curls Are Cool”
WEB FILM

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A ridicurlous music video fever dream for Old Spice Wavy Curly hair care.

All to prove our hairpothesis:
~~~Curls Are Cool~~~





Curls so cool, the smorgasbord of bonkersness became loopable social cutdowns.



Curls so cool, a creative leader with Good Taste showered us with praise.





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Director: Yousef
Art Director: Sam Perry
Writer: Sai He
CD: Erik Fahrenkopf, Sara Phillips
Producer: Eunice Pang
Music: H33ra
Agency: Wieden+Kennedy