Old Spice

Curls Are Cool

WEB FILM

A ridicurlous fever dream of a music video for Old Spice’s Wavy Curly hair care line...all to prove our hairpothesis: Curls Are Cool.




Curls so cool, the smorgasbord of visual bonkersness became groovy GIFs.



Curls so cool, a creative leader with Good Taste showered us in praise. Neat!




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Directed by Yousef. Music by H33ra. Made at W+K with Art Director Sam Perry and Creative Directors Erik Fahrenkopf & Sara Phillips.