Old Spice
“Men Have Skin Too”TV
✦
If it looks and sounds like a primetime drama, it’s probably a quartet of Old Spice :30s shot by a Succession director with celeb cameos from Patti LaBelle and Nia Long.
I. “Mother-in-Law”
IMPOSSIBLY SMOOTH SKIN. A POSSIBLY OVERBEARING MOTHER-IN-LAW. DEON’S FATE LIES IN HER MOISTURIZED HANDS.
II. Car Ride
AN UNMISTAKABLE SCENT. AN UNFATHOMABLE BETRAYAL. OLD SPICE GENTLEMAN’S BLEND IS AT THE HEART OF THE DRAMA.
III. Skincriminating Evidence
GENTLE ON HER SKIN. GENTLEMAN’S BLEND ON HIS MIND. A RELAXING BATH JUST BECAME A TUB-OF-WAR.
IV. Therapy
DEON’S FEELINGS ARE VALID. BUT GABRIELLE’S FEELING COMPLETELY MOISTURIZED. IT’S ON THEIR THERAPIST TO SMOOTH THINGS OVER.
✦
Director: Kevin Bray
Art Director: Jahmal Landers
Writer: Sai He
CD: Erik Fahrenkopf, Sara Phillips
Producer: Sarah Sweeney
Editor: Kelly Lyon
Agency: Wieden+Kennedy