Old Spice
Men Have Skin TooTV
If it looks like a primetime drama and sounds like a primetime drama, it’s probably a quartet of Old Spice :30s shot by a Succession director with celeb cameos from Patti LaBelle and Nia Long.
“Mother-in-Law”
Impossibly smooth skin. A possibly overbearing mother-in-law. Deon’s fate lies in her moisturized hands.
“Car Ride”
An unmistakable scent. An unfathomable betrayal. Old Spice GentleMan’s Blend is at the heart of the drama.
“Skincriminating Evidence”
Gentle on her skin. GentleMan’s Blend on his mind. A relaxing bath just became a tub-of-war.
“Therapy”
Deon’s feelings are valid. But Gabrielle’s feeling completely moisturized. It’s on their therapist to smooth things over.
✦
Directed by Kevin Bray. Made at W+K with Art Director Jahmal Landers and Creative Directors Erik Fahrenkopf & Sara Phillips.