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Old Spice x Arby’s

Ultimeat Dreams

TV / BRAND COLLAB / EXPERIENTIAL

When Old Spice “discovered” the “cure” for meat sweats, we just had to do a collab of epic portions. Au jus in?



Meat sweats, meet Meat Sweat Defense.

With the roast beef know-how of partner agency Fallon, we engineered Meat Sweat Defense kits to conquer any meat mountain, from Everoast to Meatterhorn.




Meat on meat on meat. How neat!

Months were spent pixel-peeping close-ups of roast beef. Now might be a good time to mention I’m vegetarian.

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Directed by Ruganzu Howard. Made at W+K with Art Directors Ashley Veltre & Jahmal Landers and Creative Directors Erik Fahrenkopf & Sara Phillips.