Old Spice x Arby’s
“Ultimeat Dreams”BRAND COLLAB
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When Old Spice “discovered” the “cure” for meat sweats, we devised a collab of epic portions.
Au jus in?
Au jus in?
Meat sweats, meet Meat Sweat Defense:
Old Spice x Arby’s kits engineered to conquer any meat mountain, from Everoast to Meatterhorn.
Old Spice x Arby’s kits engineered to conquer any meat mountain, from Everoast to Meatterhorn.
We spent months pixel-peeping roast beef.
Now might be a good time to mention I’m vegetarian.
Now might be a good time to mention I’m vegetarian.
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Director: Ruganzu Howard
Art Director: Ashley Veltre, Jahmal Landers
Writer: Sai He
CD: Erik Fahrenkopf, Sara Phillips
Producer: Eunice Pang
Editor: Eric Hill
Agency: Wieden+Kennedy, Fallon