In a past life I had an alter ego that resonated across the ad industry. Equal parts memes, resources, and mischief, I used my influence to create community and camaraderie. Some initiatives below.

During the pandemic, I helped 1,300 followers make new connections. I talked with Little Black Book about how it all went down.

A crowdsourced ranking of agencies voted on by thousands via Instagram polls.

A pandemic collab with Female Copywriter.

A Chrome word replacement extension that takes the piss out of advertising’s biggest pissing contest.

Made independently with Me, Myself, and I.