This is NOT branded merch 🙅‍♂️🙅‍♂️🙅‍♂️ This is the world’s FIRST purpose-built garment for the messy consumption of Popeyes beignets. There’s a difference, I think.

That’s in the thumbnail, so I won’t repost the potato quality screenshot. But here are some other pics for gits and shiggles.

Made at Gut with Creatives Victoria Bonhomme, Mati Cachiquis, & Jack White and Creative Director Brynna Aylward.