Popeyes
Pizza TweetsSOCIAL
Popeyes wants y’all to get Popeyes instead of pizza. To get the word out, we activated our twitter fingers for some delectable shitposting and feature hacking.
That’s it.
That’s the tweet.
That’s the tweet.
Predictably, Brand Twitter flocked like moths to a flame, bringing their fandoms along. With all eyes on Popeyes, we changed our display name to pay off our cryptic tweet.
Fox News offered up some hard-hitting investigave journalism:
Our twitter fingers kept on twitter fingerin’.
Next, we went after hardcore pizza lovers — those with “pizza” in their handle — and offered up a tempting reward in exchange for erasing their entire personality.
Next, we went after hardcore pizza lovers — those with “pizza” in their handle — and offered up a tempting reward in exchange for erasing their entire personality.
We even tweeted from an alternate dimension?!
Update: This functionality no longer exists. We hacked the “Twitter for iPhone” button to share a super secret message.
Update: This functionality no longer exists. We hacked the “Twitter for iPhone” button to share a super secret message.
That was a long walk for a short picnic. Hope you like short picnics.
✦
Made at Gut with Community Managers Christopher Williams & Nefari Steele and Creative Directors Jeff Hodgson & Eli Ferrer.
Made at Gut with Community Managers Christopher Williams & Nefari Steele and Creative Directors Jeff Hodgson & Eli Ferrer.